A powerful new symbol of India’s fight against terrorism has emerged, the Operation Sindoor logo. It wasn’t made by a marketing team or a design firm, but by two soldiers: Lieutenant Colonel Harsh Gupta and Havaldar Surinder Singh of the Indian Army.
Operation Sindoor logo
The logo features bold block letters, with the ‘O’ shaped like a bowl of red sindoor (vermillion). The overflowing sindoor represents the grief of Hindu widows who lost their husbands in the Pahalgam terror attack on April 22, which killed 25 tourists and a local guide.
India responded with precision strikes on nine terror camps in Pakistan and PoK on May 7. Prime Minister Narendra Modi approved the name to reflect the deep emotional impact of the attack.
Lieutenant Colonel Harsh Gupta, and Havildar Surinder Singh had designed the logo of operation Sindoor pic.twitter.com/C4X2GiLYmG
— Anish Singh (@anishsingh21) May 26, 2025
The logo went viral after being shared by the Indian Army on social media with the message: “#PahalgamTerrorAttack Justice is Served. Jai Hind!” It has since become a defining image of the operation.