Piyush Pandey, widely hailed as the voice of Indian advertising and a Padma Shri awardee, passed away at the age of 70. He had reportedly been in a coma for about a month. With a career spanning over four decades, Pandey began his journey in 1982 at Ogilvy & Mather India as a trainee account executive and later transitioned into the creative department.
Over the years, he rose to top positions, including National Creative Director, Executive Chairman (India), and Global Chief Creative Officer. His sister, Ila Arun, confirmed his passing: “With a devastated, heartbroken, and lifeless spirit, I am writing to inform you that we have lost our dearest and greatest brother, Piyush Pandey, this morning.”
Condolences Pour In for Piyush Pandey
Saddened to hear of the passing of Shri Piyush Pandey.
A titan and legend of Indian advertising, he transformed communication by bringing everyday idioms, earthy humor, and genuine warmth into it.
Have had opportunities to interact with him on various occasions.
Heartfelt… pic.twitter.com/tytshG1aHK
— Nirmala Sitharaman (@nsitharaman) October 24, 2025
Truly at a loss for words to express my sadness at the demise of Padma Shri Piyush Pandey.
A phenomenon in the world of advertising, his creative genius redefined storytelling, giving us unforgettable and timeless narratives.
To me, he was a friend whose brilliance shone… pic.twitter.com/t6ZDSViCrS
— Piyush Goyal (@PiyushGoyal) October 24, 2025
Piyush Pandey wasn’t just an ad man — he was one of India’s finest storytellers . He taught us that emotion is the truest language of creativity. His words made brands human, and ideas immortal. Farewell to a legend who made us feel, think, and smile.
— Smriti Z Irani (@smritiirani) October 24, 2025
Heartfelt condolences to the family & friends of the legendary Ad genius, Padma Shri Piyush Pandey Ji, a trailblazer who cemented the foundations of India’s advertising industry with unparalleled creativity & passion
My favourite of course is the ‘Mile Sur Mera Tumhara’ song… pic.twitter.com/jv1f5pfZAm
— KTR (@KTRBRS) October 24, 2025
Pandey shaped India’s advertising landscape with memorable campaigns. He co-created the 2014 Lok Sabha election slogan Abki Baar, Modi Sarkar, Amitabh Bachchan’s polio awareness campaign, and iconic Fevicol ads including Fevicol Bus, Fish, and Sofa. His legendary Fevikwik campaign Todo Nahin, Jodo, Cadbury Dairy Milk’s Kuch Khaas Hai, Ponds’ Googly Woogly Woosh, Vodafone’s ZooZoos and Pug campaigns, and Asian Paints’ Har Ghar Kuch Kehta Hai further cemented his status.
