Starting in January 2025, newborns will be classified as Generation Beta, referring to those born between 2025 and around 2039. This new cohort follows Generation Alpha (2010-2024), Generation Z (1996-2010), and Millennials (1981-1996). Generation Beta is expected to grow amid rapid technological innovations and significant societal shifts. The idea of generational cohorts has become essential in understanding the distinct experiences and traits of each age group, shaped by the unique socioeconomic, political, and technological environments they experience. These generational labels help us analyse how each group adapts to and influences the world around them.

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