Balancing efficiency, cost-effectiveness, and high standards of service and quality can be challenging in the real estate industry. Prakash Rawat, Co-Founder and COO of Real estate firm Manu Bhoomi shared valuable insights on achieving this balance.
He said, “In our industry, ensuring efficiency, cost-effectiveness, and high service quality is crucial because the market is dynamic, customer expectations are high, and profit margins can fluctuate. We are streamlining operations through technology and automation, using CRM systems, digital documentation, and virtual tours, and evaluating various marketing tools for effective market analysis to offer competitive pricing.”
He also stated that regular employee training is conducted to increase productivity. Transparent communication with clients, along with post-transaction support, enhances client satisfaction and loyalty. As per Prakash, a holistic approach that combines process optimisation, technology, employee engagement, and strategic partnerships is key to ensuring operations are both efficient and high-quality.
