Apple fans, get ready! The tech giant revealed the launch of the iPhone 17 series. Apple CEO Tim Cook took to X to make the announcement that the launch of the next-generation iPhones will be on 9 September. The lineup is expected to include the iPhone 17, 17 Air, Pro, and Pro Max. The invite’s banner, showing the Apple logo against purple rays, fuelled excitement about the iPhone 17 Air, which could be the first ‘Air‘ model. This new variant promises a sleeker and lighter design compared to the regular model.
Launch Announcement
Get ready for an awe dropping #AppleEvent on Tuesday, September 9! pic.twitter.com/uAcYp2RLMM
— Tim Cook (@tim_cook) August 26, 2025
iPhone Price and Features
It is suggested that the iPhone 17 Air could start at Rs 79,900, the iPhone 17 Pro could start at Rs 88,500, and the top-end Pro Max could cost around Rs 1,05,500. These figures indicate Apple is combining premium features with competitive pricing.
Apple is expected to focus on advanced cameras, faster chipsets, and better displays. AI-powered features in iOS 19 and improved battery efficiency are also likely. Whether the invite was a slip or a teaser, 9 September is shaping up to be a big day for iPhone enthusiasts worldwide.
