Apoorva Mukhija, popularly known as ‘The Rebel kid,’ has recently come under the spotlight after reports claimed she earns Rs 2.5 lakh daily and has created a Rs 41 crore business empire through social media content creation. These figures, first reported by Business Today, sparked a heated debate about the value of content creation versus traditional academic achievements. Mukhija has now publicly denied the reported earnings, urging people to reconsider the accuracy of such claims amid ongoing discussions on success.
Apoorva Mukhija Denies Viral Claim
In response to the viral reports, Apoorva Mukhija took to her Instagram stories to clarify that the earnings figures attributed to her are false. According to the Business Today report, she was said to earn Rs 2.5 lakh each day and charge as much as Rs 6 lakh for a single reel advertisement. Mukhija’s simple reply, ‘Galat hai bhai?’ challenged the accuracy of these claims.
The controversy gained traction after an IIT alumnus, user @digitalsangghi on X, shared a post comparing the grueling academic journey of cracking the IIT entrance exam and enduring years of pressure, with Mukhija’s reported social media success. The post highlighted societal debates around meritocracy and how new-age careers like content creation are valued compared to traditional education. This sparked discussion among users, many of whom urged respect for different career paths without direct comparison.
