The country Japan loves the chocolate KitKats and considers them to be extremely lucky. When Japan was devastated by a tsunami in 2011, individuals sent one other KitKats with the message ‘You’ll undoubtedly recover’. Chocolate wrappers are also used as train tickets and it is the only country which has 300 KitKat flavours. People there present KitKats as souvenirs to one another. The explanation for this is because KitKat is pronounced as ‘kitto katto’, which signifies ‘you will undoubtedly win’. Hence, KitKat is sold the most in January because it is student exam time.