Even if you can’t spot Virat Kohli smashing sixes on the field these days, the man is still owning the headlines! From off-field swagger to brand deals that make wallets weep, Kohli proves that you don’t need to be in the game to stay at the top. For the third year in a row, he’s India’s most valuable celebrity, showing that even when he’s chilling off the pitch, his influence is absolutely unstoppable.
India’s most valuable celebrity brand power continues to soar, with the combined brand value of the country’s top 25 stars crossing $2 billion in 2024, as per Kroll’s Celebrity Brand Valuation Report. The list of most valuable celebrity shows a mix of consistency from long-standing icons and surprising jumps from emerging stars, proving how Bollywood and cricket remain the two biggest drivers of brand influence in India.
Here’s a detailed look at the top-ranking celebrity brands in India for 2024.
Most Valuable Celebrity List
Virat Kohli – $231.1 Million
- For the third consecutive year, Kohli tops the list as India’s highest-value celebrity brand.
- His unmatched popularity across sports, fitness, and lifestyle endorsements keeps him well ahead of competitors.
Ranveer Singh – $170.7 Million
- Despite a slight dip, Ranveer holds the No. 2 position.
- His quirky style, high-energy persona, and mass appeal continue to attract major brands.
Shah Rukh Khan – $145.7 Million
- Riding high on a box-office comeback, SRK’s brand value jumped by 21%.
- Reinforces his stature as one of Bollywood’s most bankable superstars.
Alia Bhatt – $116.4 Million
- Secures the 4th position with continued growth.
- Global projects and partnerships with luxury brands have enhanced her market dominance.
Sachin Tendulkar – $112.2 Million
- A surprise comeback into the Top 5.
- The cricket legend enjoys renewed endorsement deals, proving his lasting influence.
Other Stars
- Kriti Sanon: Jumped from 27th to 19th.
- Tamannaah Bhatia: Jumped to 21st.
- Jasprit Bumrah: Rose to 22nd with strong sports visibility.
- Ananya Panday: Entered the Top 25 for the first time at 25th, up from 46th.
