Bollywood actress Aishwarya Rai has won a major legal victory. The Delhi High Court protected her personality rights, emphasising that any unauthorised use of an individual’s personal attributes, including name, image, or likeness, violates privacy and dignity. Justice Tejas Karia restrained entities from exploiting Aishwarya’s personality, including AI-generated content, and directed Google to remove the specific URLs mentioned in the case within 72 hours.
Delhi HC on Aishwarya Rai Personality Rights
As per the court, Rai is “one of the most celebrated personalities in the Indian entertainment industry” who has endorsed numerous brands and earned significant goodwill and reputation. Any infringement of the Plaintiff’s Personality Rights, while causing confusion among the public regarding endorsement or sponsorship of a product or service by the Plaintiff, will also lead to dilution of her reputation and goodwill,” the order noted.
